A campaign for Team Fostering, a non-for-profit—to help combat a national foster carer shortage which has turned into a crisis in the UK, focusing working class communities in the Northeast, Yorkshire and East Midlands.

Aiming to help budding carers, diverse in background and situation to recognise the potential in themselves or others, while also showing the reality of fostering and the ‘ups and downs’ of family life.

This sentence acted as a constant reminder throughout the project. ‘It’s not about being perfect, It’s about being a positive presence in a young persons life—Everyone who cares, has the potential to foster.’

Be Their: Be There as well as a play on words, is built around a simple list of complimentary, positive words and photography that mirrors them—and being one or two of these things to a kid, could change their lives for the better.

Modular and created to scale in size and content from large scale OOH to 320x50px banners and animated gifs.

Agency: Sail
Creative, Art Direction, Words & Graphic Design: Sam Laverick
Photography: Joanne Coates
Acting Agent: DWJ Talent